That was why when we did get to reality shows, Etro and then Dolce & Gabbana plus Jacquemus later in France, it was wonderful. Clothes are all about contact: As a wearer, you feel them on your skin, and as a watcher, you process them with your eye. The watching part can be done secondhand, but the I may not go down in history but I’ll go down on you shirt Apart from…,I will love this impact will always be second to the real thing. I read some commentators in the U.S. saying, “Too soon” or “Wear a damn mask!” which I always did, but these opinions while valid enough lack perspective. Milan and its surrounding region Lombardy went through what New York did but earlier. Through sagacious governmental management much more effective than that of the U.S., Italy has managed dramatically to flatten the curve across the rest of its territory. These shows just like the reopening of flights, stores, factories, and restaurants were symptomatic of recovery that, far from being taken for granted, is being tended to with vigilance and cherished with gratitude. The digital Fashion Weeks were better than no Fashion Weeks at all, but as an upgrade on the real thing? Nah. Like everyone, I missed the shows in the experiential sense this season. But for the first time since I began covering the collections several years ago, I didn’t miss a single brand or designer’s contribution to Paris Fashion Week. Which is to say, thanks to the Fédération’s online platform, I was able to watch every name on the haute couture and men’s calendars. This brand on-demand convenience not to mention being spared the logistical headaches of zigzagging across the city was pretty great. Also, everything was on time, from the films to the manner in which we filed our reviews. While efficiency can be satisfying, it’s not necessarily exciting. Ultimately, we had to accept that the focus this season wasn’t going to be the clothes but rather the brands conveying some combination of identity, process, and values. And in the absence of standardized criteria as in, showing a minimum number of looks, specifying a time range, it was interesting to observe how heterogeneous these experiments proved to be quasi–ad campaigns versus short films, conceptual or fantastical visions versus raw and documentary style. A proper kimono takes nearly an hour to put on – I’m sure most Japanese girls would much rather spend a few seconds and slip on a dress. Get survey responses from targeted consumers today.
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